Starflower
“Compatible love is in the air”- Indian Matchmaking with a personal touch
“In search of love? Find it here!” is one of the many stereotypical taglines of the evolving Indian matchmaking e-industry. Having been able to captivate a sizeable audience in the Indian subcontinent, key players in the Indian Dating market are now keen on exploring major Non Resident Indian (NRI) populated countries like the US, UK, Canada, Australia and the UAE. Given that NRIs generally represent an affluent, well educated and elite class with big spending potential, NRI Dating seems to be one of the potential targets of some of these leading online Indian Dating and matchmaking e-businesses.
They say marriages are made in heaven. Thanks to the Information Millennium, with a tremendous change in the patterns of lifestyles and social outlook of individuals globally, phrases like this need to be redefined: marriages are made online!
With Indians being one of the foremost technology exploiting ‘types’, great dependency on online dating and e-matchmaking doesn’t come as a surprise. However, with the growing demand of finding like-minded and psychologically compatible partners, key Indian e-matchmakers are having a hard time while catering to this elite class of NRIs seeking Indian Dating with a difference.
Simply said, it’s not just the rare combination of beauty, brains, understanding and wealth that majority of NRIs desire today in their so-called soul-mates. It’s rather compatibility. Those NRIs are searching someone who can fit their personality, inclination and outlook, someone who they would get along with truly well, so that life doesn’t become a compromise altogether and a great chemistry can remain for the future.
Indian Dating has now moved on from a choice of a single partner from a database of thousands and millions of partners, as offered by a number of key market players in the Indian Dating and Matrimonial business today, to matchmaking services where one is presented a selected class of like-minded, scientifically matched individuals who are found to be far more compatible to each other in the long run.
“After all it’s not just a marriage; it’s an alliance for life. What if I find later that the way I would react to a particular situation is entirely different from how and what my partner feels like? Things just don’t go along well then. I would definitely prefer to date someone for marriage if I already have an idea about his likes, dislikes and outlook towards life”, says Richa, a 26-year-old California based network engineer.
Personality test based matchmaking has the potential to address the long-standing demands of this upper class of Indians settled abroad. Indian Dating markets in countries like USA and the UK need an entirely different outlook towards dating and matchmaking. Hence, it’s just not “Love”, it’s “Compatible Love” in the air.
