Starflower
“Compatible love is in the air”- Indian Matchmaking with a personal touch
“In search of love? Find it here!” is one of the many stereotypical taglines of the evolving Indian matchmaking e-industry. Having been able to captivate a sizeable audience in the Indian subcontinent, key players in the Indian Dating market are now keen on exploring major Non Resident Indian (NRI) populated countries like the US, UK, Canada, Australia and the UAE. Given that NRIs generally represent an affluent, well educated and elite class with big spending potential, NRI Dating seems to be one of the potential targets of some of these leading online Indian Dating and matchmaking e-businesses.
They say marriages are made in heaven. Thanks to the Information Millennium, with a tremendous change in the patterns of lifestyles and social outlook of individuals globally, phrases like this need to be redefined: marriages are made online! Read more
be2 Conquers Indian Dating Market
One year ago in the be2 office: Job interview. While my future boss lists several be2 countries, I can’t help but wonder that India isn’t on be2’s colorful world map yet. I am told: „The Indian dating market is very complex: arranged marriages, low purchasing power, a completely different culture and strong competition.“ As an Indian raised in Germany, I think to myself: “I know all that already, but still…”
