Starflower
Axe Effect Really Makes Men More Attractive?
A scientific study claims to prove that the Axe effect really exists. In case you are not aware, the Axe effect is supposed to turn imbecile women into raging man-eaters. In the ads, these women chase an unattractive male whom they normally wouldn’t even touch with a pole, because he’s wearing Axe. Not the type of thing you see happening every day…
Of course, the study only managed to prove that women find it attractive when a man smells nice. Whether men smell nice when they douse themselves in Axe, you’ll have to decide for yourself. The results of the Axe effect study are after the jump.
1. Women are more likely than men to think that men can make themselves more attractive by smelling nice.
2. Men wearing a nice fragrance are perceived by women as significantly more natural, self assured and likeable. They are also perceived as more groomed.
3. If men wear a fragrance a woman doesn’t like, the effect is more negative than men would anticipate.
We would say, men are most attractive when they wear the fragrance that is right for them – and sometimes the most attractive scent is the smell of a clean, well-groomed man – without any perfume!
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