Starflower
be2 Conquers Indian Dating Market
One year ago in the be2 office: Job interview. While my future boss lists several be2 countries, I can’t help but wonder that India isn’t on be2’s colorful world map yet. I am told: „The Indian dating market is very complex: arranged marriages, low purchasing power, a completely different culture and strong competition.“ As an Indian raised in Germany, I think to myself: “I know all that already, but still…”
Later, I manage to convince both my boss and be2′s founder, Robert Wuttke, that be2 could provide a valuable service to singles in India, after all the second-largest country in the world.
be2 is perfect for progressive, affluent Indian singles, or for those romantic Indians hearts abroad, who value compatibility above caste when it comes to dating. Of course it isn’t easy to comprehensively position be2 in the Indian dating market, but be2′s unique service will speak for itself in the face of competition.
March 2009, back at the be2 office: I’ve done it – be2 India is live! I had my work cut out for me, but it’s been worth it: months of Indian market research, competitor research, analyses of internet use and local payment methods and much more…
To conquer the Indian dating market, the globally successful be2 product was enriched with specific Indian aspects like religion search criteria and family history. The look and language of the site was also adjusted to Indian preferences. Finally, our marketing had to convince Indian singles with modern slogans.
Over 80% of marriages in India are more or less arranged by the parents, but that number is halved for Internet dating in India. be2 speaks to Indian singles who want to take the choice for the love of their lives into their own hands.
So now it’s online – the first real Indian matchmaking site with a scientific personality test. Competition is strong and well-established for over a decade. However, these are only dating sites that don’t focus on personality and values but rather filter potential partners according to traditional criteria like caste, even though many Indians don’t care as much about these aspects when searching for a partner.
With our modern position as an international player, focused on the importance of personality and values for the success of a relationship, be2 offers Indian singles an obvious advantage in the search for the love of their lives.
I have been through the full article.I really enjoyed reading this. I would agree with every point u made. This article really makes people thinking. Anyways thanks for the post. Hope u would continue doing this.
This would be very helpful, with the help of many India dating sites lot of
Indian singles across the globe can meet with ease.