Starflower
be2’s sweet little heart. As seen on TV!
Have you ever wondered how be2 brings so many happy couples together? Well, now the secrets out, and our love searching heart is running around a television screen near you.
The be2 dating heart is our new mascot, fresh off the drawing board, and appears in a new TV commercial currently being screened. The running little heart is shown tirelessly searching out true romance for one of our customers, comparing interests and values, just like the system does in real life. Read more
What’s that tune? be2’s whistling TV advert has got toes tapping
be2’s new dating commercial has hit the screens as we introduce our little heart to the nation. It’s a light hearted story of boy meets girl with the help of the hard working be2 heart and a few mac books. All accompanied by a gently whistled melody…..
Dating commercial with a nice tune.
But what is that tune? We wanted to create a commercial with a nice tune that would help people understand what be2 is all about. A dating commercial with nice music that conveyed a relaxed, cheerful service with a serious intent. When we first heard our be2 tune, we just loved it. It had all the right ingredients for a jingle on TV and we thought just suited our approach to bringing soul mates together.
be2’s whistling tv advertisement.
So we had our nice music, but we still couldn’t decide how to present it. Read more
be2’s matchmaking heart debuts on the small screen – The TV ad about dating in a heartbeat
be2’s new mini dating TV commercial, featuring the new animated be2 heart, has been launched. If you haven’t seen it on TV yet, have a look here. It’s a light hearted TV commercial about dating with a Mac computer and a little help from be2. 
The advertisement opens showing a girl with dog and computer, browsing. It’s morning in the city and there’s this girl, online, dating. Then things liven up when out pops the be2 heart to scuttle off and find our princess the man of her dreams.
Once the be2 heart is done chasing pigeons in the park, his first stop is the local café, where he spies a nice looking man, about the right age with a full head of hair, reading a comic. But our hopes are dashed as a blond lady shows up and gives him a big kiss.
… undeterred, the resilient little heart jumps aboard a passing moped and speeds off into town, hunting for more single men. It doesn’t take long before another candidate comes into view, this time in a nice car and with a dog of his own. It turns out they have a great be2 index too! Men and girl fitting 100% means they are a perfect match.
Job done, our little heart heads back home to point the girl to the right online profile. Next thing we know our two hopefuls are a dating couple walking by the lake with dogs. Another happy ending from be2!
It’s nice to see a few animals in a TV commercial about dating. A lot of people with dogs are online dating and we wanted our dating TV ad to reflect this. It’s also a nice way of conveying the b2 system that’s not just about the personality test but is also about shared hobbies and values.
You can find out more about our TV commercial, about the new heart mascot and the whistling tune on this blog.
How to seduce your husband – with beer, obviously!
Do you want to know how to seduce your husband? Not with sexy lingerie, candles and shiny satin sheets, but… with beer.
Advertising Love Quote
Shakespeare probably didn’t have the kind of advertising in mind that we think of when we read this quote 
“We are advertis’d by our loving friends.”
- William Shakespeare
