Starflower
Why looking for Love on the Internet is a Money-Saver in the Financial Crisis
When the financial crisis first struck, everyone was convinced that all kinds of spending would diminish. Obviously, the first thing to go would be unnecessary luxuries, then spending would stop for anything that isn’t an absolute necessity. As it turns out, love is a necessity – such an important one, in fact, that finding love on the internet has become more popular since the beginning of the financial crisis!
More singles are looking for love on the internet as their economic prospects decline. Why? Obviously, many singles who may have been very work focused prior to the financial crisis, suddenly woke up to the fact that work doesn’t answer all their questions.
Some singles actually take economic difficulties during the financial crisis as the main motivation for finding love online, because they don’t want to be alone in these tough times. Here’s why singles feel that looking for love will save them money (according to a be2 member survey):
- 56% of singles in the UK say the financial crisis had an influence on their decision to look for love on the internet.
- 37% think they could share expenses with a partner when they find love on the internet. Life as a couple is sgnificantly cheaper than the single lifestyle.
- Many singles see the search for love on the internet as the most cost efficient way to find a new partner. 31% think online matchmaking sites are good value for money, compared to offline dating agencies. 35% of Singles think it’s too expensive to go out to clubs and bars to find a partner.
- 22% of singles who are using be2 say that online matchmaking was a good way to get to know people quickly. After all – time is money!
These are some of the reasons that the financial crisis didn’t have a negative effect on be2. On the contrary, be2’s membership has kept on growing throughout the financial crisis, with no end in sight!
Tips for Successful Internet Dating
The times have changed, the internet is part of our daily life and we have all adapted to this reality, right? Most people think nothing of ordering clothes, books or even food on the internet. 
We book flights, cinema tickets and make dinner reservations online and we use the web to stay in touch with or even to find new friends. In short: there is no area of our lives that remains unchanged by the innovations of the online age. And because love is as much a part of our lives as all the other things listed here, our dating habits have changed, too.
Many single men and single women are searching online for the love of their life. Obviously there are two ways of looking at the internet dating development. People who view internet dating with suspicion might say that internet dating is a form of escapism, where singles fall in love with a fantasy online, rather than getting out there and meeting real people. Others maintain, despite all evidence to the contrary, that singles on internet dating sites or matchmaking sites are desperate and are only searching online because they can’t find anyone in the offline world.
Anyone who has some experience with successful internet dating will know how far from the truth that assumption is. We know as a fact that internet dating works, that it has made many people very happy and that it has lost much of its stigma, so the people searching for love online nowadays are a cross-section of society, no better or worse than singles you meet in a pub, at work or anywhere else.
The key to successful internet dating is to be active:
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