be2’s new mini dating TV commercial, featuring the new animated be2 heart, has been launched. If you haven’t seen it on TV yet, have a look here. It’s a light hearted TV commercial about dating with a Mac computer and a little help from be2.
The advertisement opens showing a girl with dog and computer, browsing. It’s morning in the city and there’s this girl, online, dating. Then things liven up when out pops the be2 heart to scuttle off and find our princess the man of her dreams.
Once the be2 heart is done chasing pigeons in the park, his first stop is the local café, where he spies a nice looking man, about the right age with a full head of hair, reading a comic. But our hopes are dashed as a blond lady shows up and gives him a big kiss.
… undeterred, the resilient little heart jumps aboard a passing moped and speeds off into town, hunting for more single men. It doesn’t take long before another candidate comes into view, this time in a nice car and with a dog of his own. It turns out they have a great be2 index too! Men and girl fitting 100% means they are a perfect match.
Job done, our little heart heads back home to point the girl to the right online profile. Next thing we know our two hopefuls are a dating couple walking by the lake with dogs. Another happy ending from be2!
It’s nice to see a few animals in a TV commercial about dating. A lot of people with dogs are online dating and we wanted our dating TV ad to reflect this. It’s also a nice way of conveying the b2 system that’s not just about the personality test but is also about shared hobbies and values.
You can find out more about our TV commercial, about the new heart mascot and the whistling tune on this blog.